Having seen the negative impact that products like ours can have on the environment, we’re committed to doing things a bit differently.

We implement ethical and environmental sustainability practices across the life of every card we make. From the raw materials we use, to the way these are assembled and right through to how the finished card is recycled.

Our products are hand made at SMETA-approved factories in China. SMETA is a regular audit administered by a UK based organisation (sedex.com). The audit ensures that working standards are fair and that health and safety, environmental and business ethics are maintained. We have a team that oversees the manufacturing process, ensuring every product we design and manufacture has sustainability at the heart of it.

Pop Life is the world’s first range of ‘Closed Loop’ interactive pop up greeting cards. The whole card, including all internal elements such as tabs, string and tip-ons are made from 100% recycled paper. After use the cards can be recycled with regular cardboard collections.
They are printed using soy based inks, a renewable alternative to more traditional petroleum based ink.

Our electronic cards have musical and light up elements powered by non-replaceable alkaline-based batteries. The components we use are 100% lead-free, certified according to RoHS standards (the UK standard for the restriction of hazardous substances).
We have also phased out the use of EVA foam in our cards, replacing this with recycled cardboard.
We are continually looking at how to make our components more environmentally friendly, such as recycled plastic in speakers, reducing wires and using reusable PCBs.